LOTTE

LOTTE
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Lifetime Value Creator

About LOTTE

A global group creating a better life for all mankind.
LOTTE continues to challenge itself to realize this ambitious dream.

Core Value

Beyond Customer Expectation

Core Values are the standards that all LOTTE staff should aspire toward so that LOTTE can fulfill its mission and vision.

Definition and
Code of Conduct

Beyond Customer Expectation

[What It Means] We do not aim to satisfy customers’ needs, but rather to create value beyond their expectations.

Challenge

[What It Means] We focus on the nature of our task and continue to challenge ourselves to accomplish higher goals.

  1. Start

    Understand the nature of our task
    and set a goal to contribute to the
    outcome of the entire organization.

  2. Progress

    Take the initiative to improve work
    processes and achieve goals.

  3. Outcome

    Never give up, and set
    and achieve higher goals.

Respect

[What It Means] We respect different opinions, communicate with others and observe general rules to build
a bond of trust with our community.

  1. Start

    Respect when our colleagues
    and stakeholders have different opinions and
    actively communicate with them.

  2. Progress

    Observe general rules
    and actively respond to
    the stakeholders’demands.

  3. Outcome

    Behave carefully considering the
    impact of our action to build trust
    within our community.

Originality

[What It Means] We quickly respond to changes, cooperate with other fields without boundaries, and implement innovations to develop originality inimitable by anyone.

  1. Start

    Respond quickly to changes and
    trends in the business environment.

  2. Progress

    Pay great attention to various
    industries and collaborate with them
    to create greater value.

  3. Outcome

    Develop creative thoughts and take
    innovative measures to provide
    products and services that
    our competitors cannot easily
    imitate.