Lotte Home Shopping, Multi-Channel Product Provider Media Commerce Company Lotte Home Shopping entered the home shopping market in 2007 by acquiring Woohome Shopping. Lotte Home Shopping quickly established itself in the market through differentiated products and services and creating synergistic effects with the Lotte Group, a major distributor. Offering a variety of products and services through multiple channels including TV home shopping,

internet/mobile shopping malls, data home shopping, and live commerce, it is evolving into an authentic shopping channel that genuinely supports the business growth of its partners. Recently, it has been diversifying its sales channels beyond TV home shopping to include YouTube and social media, strengthening its 'Multi-Channel Product Provider' strategy.

The plan is to accelerate the shift from TV through the 'One Sourcing Multi Channel (OSMC)' approach, which showcases differentiated products across various sales channels, creating synergy.