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Creating Shared Value

We have been building social infrastructure and practicing various
sharing activities to create a world of abundance across the lifecycle.

Infants and toddlers

Infants and toddlers

Project for encouraging childbirth in rural areas

Project for encouraging childbirth in rural areas

  • Partner organizations
  • Beneficiary
  • The Salvation Army Korea Foundation for
    Cooperation of Large & Small Business,
    Rural Affairs
  • Cumulative 300 households

In October 2024, Lotte Group delivered the 'Life Sprout' birth kits to Gyeongsang Province to solve the problem of low birth rates
and population decline.

The ‘Life Sprout’ birth kit consists of essential items for pregnancy and postpartum care, including health supplements, snacks for
expectant mothers, and maternity and baby care products. Through the Salvation Army, we distributed kits worth a total of 60
million KRW to 300 rural households (including families expecting a child) to support healthy childbirth and parenting in local
communities.

[LOTTE Property & Development] Pat Pat! Mom-Friendly Happy Box [LOTTE World] Making a Newborn Sleep Vest

[LOTTE Property & Development] Pat Pat! Mom-Friendly Happy Box
[LOTTE World] Making a Newborn Sleep Vest

  • Project name
  • Partner organizations
  • Beneficiary
  • [LOTTE Property & Development]
    Pat Pat!
    Mom-Friendly Happy Box
    [LOTTE World]
    Making a Newborn Sleep Vest
  • G Foundation Together New Hope
  • Over 1,000 households 158 families
Employees directly participating in producing 100 diaper pouches

“Pat Pat! Mom-Friendly Happy Box” is a social contribution program focused on providing living support to
unmarried single-parent families raising infants and toddlers.

Operating since 2017, this program initially supported low-income single-person households in the region.
Starting in 2025, the program shifted its target audience to unmarried single-parent families, providing concentrated support for items necessary for infant and toddler care.

In 2025, employees directly participated in the production of 100 diaper pouches as part of a volunteer activity,
and the program has supported over 1,000 households to date.

Making a Newborn Sleep Vest

Lotte World supports healthy childbirth and child-rearing for vulnerable families through the
employee-participatory volunteer activity, “Making Newborn Sleeping Vests.”

By delivering sleeping vests handmade by employees to single mothers and vulnerable families in
the local community, the company is contributing to the safe growth of infants and toddlers and improving the child-rearing environment.

Children and adolescents

Children and adolescents

Project for a Community Child Center's environmental improvement and emotional support for low-income children

Project for a Community Child Center's environmental improvement
and emotional support for low-income children

  • Partner organizations
  • Number of facilities
  • The Salvation Army
  • 93 in total

A community child center is being transformed into a space filled with children's laughter.
It's not just about replacing old desks and worn-out wallpaper, we want to create a space that reflects their dreams.

‘Mom’s Happiness Dream Attic’ is keeping pace with the digital era by offering children hands-on programs in coding, AI, and more.
For children with limited access to cultural and experiential activities due to regional or economic conditions, we also provide
opportunities such as visits to theme parks in Seoul and Busan, science museum tours, and other enriching cultural experiences.

Project for improving children's play environments and addressing childcare issues

Project for improving children's play environments and
addressing childcare issues

  • Partner organizations
  • Number of facilities
  • ChildFund Korea
  • 30 in total

‘Mom’s Happiness Playground’ is a project to bring safe and welcoming play spaces for children across the country. We involve
children and local residents from beginning of the playground's creation and it is characterized by building a space that is different
from the surrounding amusement facilities.

Since 2023, we have newly established public indoor playgrounds to ensure that children can engage
in play activities freely without being affected by environmental factors.

[LOTTE Chilsung Beverage] ‘Your Shining Day’ [LOTTE Hi-Mart] ‘Hi Science Concert · Hi Science Class’

[LOTTE Chilsung Beverage] ‘Your Shining Day’
[LOTTE Hi-Mart] ‘Hi Science Concert · Hi Science Class’

  • Project name
  • Partner organizations
  • Beneficiary
  • [LOTTE Chilsung Beverage]
    ‘Your Shining Day’
    [LOTTE Hi-Mart]
    Hi Science Concert ·
    Hi Science Class
  • Good Neighbors Green Umbrella
    Children’s
    Foundation
  • Approximately 3,000 people Over 5,000 children
LOTTE Chilsung Beverage employee volunteer activity for the ‘Your Shining Day Season 2’ hygiene product support project

LOTTE Chilsung Beverage has been conducting the ‘Your Shining Day’ campaign, a hygiene
product support project for girls, since 2023 to alleviate the economic burden and support healthy living for vulnerable female adolescents.

In 2025, hygiene product kits for girls and educational materials on physical changes
and healthy menstruation were provided to approximately 980 vulnerable female adolescents in four regions, including the Gyeonggi area.

Through the ‘Your Shining Day’ campaign, LOTTE Chilsung Beverage is contributing to establishing correct values
regarding physical changes during adolescence and establishing a social support network for girls in welfare blind spots.

Hi-Science Concert with LOTTE Hi-Mart

Lotte Hi-Mart’s Hi-Science Concert & Hi-Science Class are science experience and education programs
that allow children on vacation to learn about the scientific principles applied to electronic products.

Through the Hi-Science Concert, where children can experience various scientific principles
such as science museum exhibits, science magic shows, and making mini home appliances,
and the Hi-Science Class, which directly visits local children’s centers nationwide to target underprivileged groups
facing difficulties in science experience activities due to geographical and environmental constraints,
we have been helping approximately 5,000 children experience science in an easy and fun way since 2018.

Youth

Youth

Military library project for supporting cultural spaces of service members

Military library project for supporting
cultural spaces of service members

  • Partner organizations
  • Number of facilities
  • Beneficiary
  • The Salvation Army
  • 89 in total
  • Cumulative 4,200 people (2018~present)

‘Youth Library’ selects and establishes reading spaces in military units nationwide, prioritizing those in need through the Army, Navy,
and Air Force headquarters. Designed like a book cafe, these spaces provide service members with a comfortable environment
where they can engage in reading, enrich their humanities education, and pursue self-development during their service.

Since 2022, we have also been hosting book concert events for them using the Youth Library, featuring lectures by renowned figures,
artistic performances, and counseling sessions to provide inspiration and support.

A social contribution program with young people to consider social issues from an ESG perspective

A social contribution program with young people to
consider social issues from an ESG perspective

  • Number of
    University
    Volunteers
  • Number of
    Volunteer Activities
  • Volunteer
    Hours
  • Beneficiary
  • 243 people
  • 465 times
  • 61,620
    minutes
  • 6,053 people

'Value for ESG' aims to drive real change in solving social issues by empowering university students to plan
and execute volunteer activities themselves.

Moving beyond traditional volunteering, this program provides young people with opportunities to support
local communities in creative and sustainable ways while putting ESG values into action.

[LOTTE Home Shopping] Creator Class [LOTTE Global Logistics] Borderline Intelligence Awareness Campaign

[LOTTE Home Shopping] Creator Class
[LOTTE Global Logistics] Borderline Intelligence Awareness Campaign

  • Project name
  • Partner organizations
  • Beneficiary
  • [LOTTE Home Shopping]
    Creator Class
    [LOTTE Global Logistics]
    Borderline Intelligence
    Awareness Campaign
  • Korea Economic
    Cooperation SME
    Cooperation Center
    Seoul Metropolitan City
    Center for Lifelong
    Education for People with
    Borderline Intellectual
    Disabilities
  • Over 200 participants
    completed the course
    14,822 cumulative
    participants
2025 Creator Class University Tournament Overseas Training
2025 Creator Class University Tournament Performance Exchange, 2025 Creator Class Kickoff

Lotte Home Shopping provides specialized live commerce training and practical broadcasting opportunities
to young creators to foster creative talent suited to the changing media environment.

We operate a curriculum that links theory, practice, and recruitment necessary for the live commerce industry,
and we organize performance exchanges among graduates and grant preferential treatment during hiring to outstanding graduates.

By the end of 2025, a total of over 200 people have completed the program and are currently active in the media industry as show hosts, YouTubers, and more.

Respecting differences and slowness, growing into a bigger world together

LOTTE Global Logistics has been conducting a campaign to improve awareness of individuals with borderline intelligence
so that they can enjoy their daily lives without feeling socially isolated.

In 2025, young people with borderline intelligence, staff from lifelong education centers,
and employees of LOTTE Global Logistics gathered at Cheonggyecheon Plaza to hold an awareness campaign.
They have also been continuing exchange events to build emotional bonds and intimacy through various programs, such as game events and photo zones.

A middle aged man

A middle aged man

Environmental improvement project for Grandparent-Grandchild households in rural areas

Environmental improvement project for
Grandparent-Grandchild households in rural areas

  • Partner organizations
  • Beneficiary
  • The Salvation Army
  • Cumulative 50 households

We improved the living environment for 50 grandparent-grandchild households in rural areas through initiatives
such as "Heartful Dining" (improving a kitchen space), “Dream Fulfillment" (enhancing a study space),
and "Safe Haven" (renovation of hazardous areas like bathrooms).

In addition, we supported cultural experiences, such as visits to an aquarium and Seoul Sky, to help families
create precious memories together.

[7-Eleven] Sharing Activities in Slum Villages [CANON KOREA INC.] Longevity Portrait Photography

[7-Eleven] Sharing Activities in Slum Villages
[CANON KOREA INC.] Longevity Portrait Photography

  • Project name
  • [7-Eleven]
    Sharing Activities in Slum Villages
    [CANON KOREA INC.]
    Longevity Portrait Photography
Sharing warmth with slum residents through social contribution activities providing bottled water, lunch boxes, and daily necessities

Since starting bottled water support for the Dongdaemun slum area in 2013,
7-Eleven has been continuing customized support activities for slum areas in Seoul for over 10 years.

We provide various items, such as bottled water, lunch boxes, and daily necessities, when needed.

Longevity Portrait Photography event with Canon Korea

Since 2010, Canon Korea has been conducting a “Longevity Photo Project” to wish for the health and longevity of senior citizens.

Through a program that visits over 20 senior welfare centers, government offices, and community centers for the elderly every year,
Canon Korea employees personally visit the shooting locations to participate in volunteer activities.

In particular, since 2022, we have been striving to create special memories for local communities and senior citizens
through Canon Korea’s unique and innovative technology,
such as providing high-quality photographs through collaboration with professional photographers.

Etc.

Etc.

A campaign to improve disability awareness with people with and without disabilities

A campaign to improve disability awareness
with people with and without disabilities

  • Partner organizations
  • Beneficiary
  • Special Olympics Korea
  • Cumulative approx.
    80,000 people (2015~present)

The 'Super Blue Marathon,' co-hosted by Special Olympics Korea and the Lotte Group, is a meaningful event where people
with and without disabilities run together as one, promoting awareness and understanding of disabilities. It has been held
annually since 2015, bringing together 8,000 participants each year to run the same course. More than just a sporting
event, it serves as an opportunity to break down barriers, embrace differences, and experience true unity.

Support for recovery from domestic and international disasters such as wildfires and heavy rainfall

Support for recovery from domestic and international
disasters such as wildfires and heavy rainfall

  • Partner organizations
  • Cumulative amount
  • Korea Disaster Relief Association Korea Foundation for
    Cooperation of Large &
    Small Business, Rural Affairs
  • 8.02 billion (2019~present)

Lotte Group has established an emergency relief cooperation system with the Korea Disaster Relief Association
and the Korea Foundation for Cooperation of Large & Small Business, Rural Affairs, securing disaster relief
funds and preparing relief kits. We are prepared to provide swift on-site support to communities affected by
disasters such as wildfires and heavy rainfall, and other hardships.

Additionally, in 2020, we donated 1 billion KRW to help prevent the spread of COVID-19 and restore local
communities, while also providing diagnostic kits and supplies to Indonesia, Vietnam, and Pakistan.

[LOTTE WELLFOOD] Dr. Xylitol Bus is Coming! [LOTTE Department Store] RE:JOICE

[LOTTE WELLFOOD] Dr. Xylitol Bus is Coming!
[LOTTE Department Store] RE:JOICE

  • Project name
  • Partner organizations
  • Beneficiary
  • [LOTTE WELLFOOD]
    Dr. Xylitol Bus
    is Coming!
    [LOTTE Department Store]
    RE:JOICE
  • Korean Dental
    Association
    Korea Food for
    the Hungry
    International
  • Patients: Approx. 7,400 people(Number of cases: 12,145) Psychological Counseling:
    5,677 people Mind care:
    2,139 people
Dr. Xylitol Bus is Coming!

Lotte Well Foods’ “Healthy Teeth Korea, Dr. Xylitol Bus Goes!” campaign is
Lotte Well Foods’ representative medical support activity.

The campaign is conducted by supporting a portion of the sales revenue from Lotte Xylitol,
and once a month, in collaboration with the Korean Dental Association, it visits medically underserved areas to provide free dental services.

Through the “Dr. Xylitol Bus Goes!” campaign, which began in March 2013,
a cumulative total of approximately 7,600 patients have been treated and over 12,640 treatments have been performed by the end of 2025.

RE:JOICE is a mind care campaign that supports everyone’s dreams, challenges, and self-esteem.

To ensure that no member of society neglects their “mental health,”
we operate RE:JOICE Psychological Counseling Centers staffed by professional counselors.
Additionally, we provide free mind care programs for low-income vulnerable groups in partnership with social welfare centers nationwide.

Furthermore, we identify “youths in family care” who are in welfare blind spots
and support their dreams and challenges by operating the “RE:JOICE Dreamers” program.